When it comes to buying the very best jewellery, you should be purchasing it on reputable and premium sites or in person, where appropriate.
Nowadays, there’s a lot of choice, which can also make it a challenge to find the legitimate ones. However, there are plenty you can trust, and when it comes to leading brands in America, Rare Carat is considered one of the best.
As a mom who loves meaningful keepsakes, I’ve always had a soft spot for pieces that tell a story—whether it’s a hand-knit scarf, a vacation photo framed just right, or a delicate piece of jewelry that reminds me of a special moment. Lately, I’ve been exploring ways to treat myself (or drop a few hints for birthdays!), and I came across a brand that truly surprised me.
In this review, we’ll take a closer look at what makes this jewellery brand so special and unique in a market that has become somewhat saturated with big names and independent stores.

Who Are Rare Carat?
Rare Carat is one of the leading diamond retailers in the USA. Once known up until 2021 as the ‘Kayak for diamonds’, it now operates as a full-fledged retailer. That means you’re getting a wide selection of competitively priced jewelry with in-house customer support guaranteeing the best experience from A to Z.
TrustPilot has ranked Rare Carat as America’s #1 rated jeweler and published a case study on them, which definitely bolsters its presence and reliability for online shoppers. Rare Carat was founded back in 2016 by Ajay Anand, with Forbes covering the launch.
Considering it’s a fairly new and modern brand in comparison to other jewelers on the market, Rare Carat is certainly one to take advantage of for valuable and high-quality pieces.
What makes Rare Carat a good choice for jewelry?
With nearly 3,000 five-star reviews on Trustpilot and more than 3,400 five-star reviews on Google, it seems to be a brand that’s consistently impressing its customers both old and new. Here are some of the pros that come from using a brand like Rare Carat for the first time.
Engaged customer service support
Many customers sing the praises of Rare Carat for its high-quality services when it comes to their engaged customer service and support. Described as being helpful, patient, and knowledgeable, it’s everything you could want when it comes to customer service.
This is particularly important when it comes to such timeless and important investments as diamonds and jewelry in general. Having great customer service support that guides you to make the best decisions with your money is fantastic.
30-day money-back guarantee
With a 30-day money-back guarantee, this is always a good sign of a business that trusts its quality and products/services.
Having thirty days to make up your mind on a piece of jewelry is certainly helpful and a great amount of time to figure out whether the purchase was worthwhile. It also encourages you to be trustworthy of a brand and business that offers such a good perk.
Free insured shipping and returns
With free insured shipping and returns, Rare Carat offers not only a money-back guarantee but quality shipping and return services. Although it’s expected nowadays to get free returns, it’s not always guaranteed at other retailers.
At the same time, it’s important to be mindful of returning products, especially when it comes to high-value items such as jewelry. Their free insured shipping, therefore, offers peace of mind, knowing anything you send back is going to be protected should it be lost or stolen in transit.
90-day resizing option
When it comes to jewelry, not all of it is a one-size-fits-all option. For engagement rings and wedding bands, the size of your finger might be drastically different from the next person. That’s why it’s good to always check your ring size before ordering anything online.
However, with Rare Carat’s 90-day resizing option, you’ve got the time to check that the jewelry fits, and if the size you ordered isn’t right, you can send it back in order to get it resized correctly.
This is a helpful service, especially when gifting to a partner or loved one. It’s embarrassing when something doesn’t fit, particularly for engagement rings, so having this resizing period available is incredibly helpful.
Drawbacks of Rare Carat
Are there drawbacks to using Rare Carat? When it comes to jewelry, it’s often a personal choice and preference, meaning that Rare Carat might not be everyone’s first pick. Let’s take a look at one or two drawbacks to buying your jewelry on Rare Carat.
They don’t ship to Europe
Planning to propose in Italy or France? Then you’ll need to buy your ring in advance: don’t count on Rare Carat to ship to Europe! While they’ve occasionally done it in the past, Rare Carat is usually reluctant to ship to countries outside of the USA and Canada for shipping insurance reasons. That being said, most of their American competitors don’t either.
The largest ring selection in America
Are you the indecisive type? Then you might prefer a retailer that only offers a handful of different designs to choose from… With over one thousand different ring styles, Rare Carat offers the largest collection of any other jeweler in the USA.
This works well for customers who have a very specific idea in mind (and the powerful search filters on the website are awesome for that). If you are indecisive, you can always chat with the gemologists for free, they are very helpful and they have taste. In any case, you can be confident that on Rare Carat you’ll find every possible declination of hidden halo or pave bands!
These drawbacks are very minor, though, as many reviews online share a mostly positive experience with the brand. It seems as though any problems with the products you order are quickly resolved due to Rare Carat’s quality customer service.
A dazzlingly good find in Rare Carat
So does Rare Carat cut it as a jewelry provider for the masses? Absolutely. If you’re looking for quality services and a vast array of jewelry picks that leverage technology and expertise to find exactly what you want, then this is the online store to shop at.
Rare Carat’s high volume of reviews really showcases and speaks for the brand, so if you’re looking to shop for some new jewelry anytime soon, then Rare Carat is certainly one you’ll want to give a go this year.
Final Words
For moms, creators, and travelers like me who value both beauty and practicality, Rare Carat checks a lot of boxes. Their easy-to-use platform, customer-first policies, and elegant, high-quality selection make it so much more approachable than the usual jewelry shopping experience.
Whether you’re commemorating a milestone, picking out something just for you, or helping a loved one find the perfect gift—you deserve a process that feels smooth, informed, and maybe even a little fun.
I love finding brands that bring ease and trust to big decisions, and Rare Carat absolutely delivers. If diamonds are in your future (or on your wishlist), this might be just the place to start.








